Telling Compelling Stories Using Data to Achieve Business Goals
Anne Legg, Founder, THRIVETM Strategic Services
The beauty of working with data is how dynamic it is in the way it acts, reacts, and connects with other data, and provides valuable insights to business problems. On the other hand, the most difficult part is focusing on the story it tells you, and then sharing that story with others to help them make better decision to set and reach their business goals.
- Developing a narrative
- Elements of effective storytelling
o Defining your audience
o Framing the story
- How does the data answer the research objective?
- How does the data help/hinder/explain a business condition or process?
- Data visualization
o Commonly used tools for displaying: maps, text, data, behavior/emotion
o How to use them to tell your data’s story
- Using a narrative to support better business decisions
o Identifying champions and detractors
o Building collaboration
- Case study: transforming big data into a customer decision journey
- Small group work application
o Participants will receive agnostic business problems with data output to:
1. Identify the BI
2. Frame the story
3. Select the appropriate data visualization for the narrative and audience
4. Practice basic storytelling
5. Identify additional audiences for setting business goals and to allow them to make better decisions to achieve their goals
By the end of the one-day session, attendees will gain the following knowledge:
- Understand how to leverage their data into narratives to best share insights/intelligence on business problems
- Gain clarity of commonly used data visualization tools and techniques
- Understand how to leverage these narratives for better decision-making to achieve business goals
Level of Expertise
Able to embrace data visualization techniques for use in developing business narratives.
Attendees should have broad understanding of their organization, its mission, and how data is used, and consumed to make business decisions.
Familiarity with Prezi (a cloud based dynamic presentation solution) would be great, but not necessary. Free trial available here